AMA2506 Coaching Certificate Program

Learning Objectives

• Describe Why Leaders Must Be Adept at Coaching
• Be an Intuitive Listener
• Build a High-Performing Team That Trusts You
• Describe the Two Phases of the Coaching Process
• Be a Teaching Leader Who Empowers Their Team
• Use the Four Communication Styles Flexibly
• Conduct Great Coaching Sessions Using Excellent Open-Ended Questions

Coaching and Leadership

• Define Coaching
• Understand the Distinction Between Coaching by Leaders and Coaching by Managers
• Be Inspired by the Business Case for Coaching
• Give Yourself a Preliminary Leadership Assessment

Introduction to Coaching as a Leader

• Understand the Straight A’s of Coaching
• Learn and Begin to Use the Facilitative Approach to Coaching
• Comprehend the Relevance of People, Performance and Process
• Better Tap into Your Emotional Intelligence and the EI or EQ of Others

Five Foundational Skills

• Be an Ethical, Inspiring Role Model
• Learn and Embody the Platinum Rule
• Build a Culture of Trust
• Become an Excellent, Intuitive Listener
• Understand the Nuances of Having a Dialogue

Teaching and What’s Your Style?

• Teach Your Managers More
• Alter Your Style to Better Interact with Others

GUIDE: Understanding the Current Situation

• Learn the First Three Parts of the AMA GUIDE to Coaching Model
• Practice Coaching These First Three Parts
• Experience What It’s Like to Be Coached Using the GUIDE Model

GUIDE: Enabling the Change Process

• Understand the Last Two Parts of the GUIDE Coaching Model
• Practice Coaching These Last Two Parts
• Debrief on How It Went and Discuss Lessons Learned and Areas for Additional Improvement

Full GUIDE Round and Team Coaching

• Experience a Full GUIDE Coaching Round (as a Coach and a Person Being Coached)
• Learn Best Practices for Team Coaching
• Participate in or Witness a Team Coaching Demo