AMA2134: Communication Strategies for Experienced Leaders

Our Framework: The Five Imperatives of Advanced Leadership Communication

• Describe the Model of Leadership Communication
• Describe the Five Imperatives of Advanced Leadership Communication
• Describe the Objectives, Agenda, Methodology and Ground Rules for This Program

Prepare Carefully

• Organize Ideas Using Mind-Mapping
• Pinpoint Your Message’s Desired Outcomes Using a Results Matrix
• Tailor a Message for Your Intended Audience
• Pick the Right Channels Through Which to Send Your Message
• Perfect Your Message Using the KISSSS Principle

Earn Credibility

• Identify the Characteristics of a Credible Leader
• Demonstrate Caring, Character and Competence in Touch Situations, While Using Appropriate Communication Channels
• Establish Your Credibility Firmly in Order to Persuade Others

Win Hearts and Minds

• Create a Logical Train of Thought to Persuade
• Create a Persuasive Message That Evokes the Right Emotions
• Reframe a Message from Negative to Positive
• Adjust Your Message to Accommodate the Audience’s Needs, Wants and Style

Build Consensus, Commitment and Cooperation

• Craft Messages to Champion Change
• Identify Techniques for Building Consensus in Anticipation of Resistance
• Describe How to Secure Commitment and Corporation Through Change Initiatives

Get Results—In the Face of Resistance

• Describe and Demonstrate How to Handle Resistance
• Describe and Demonstrate How to Manage Conflict
• Describe and Demonstrate How to Mediate a Hostile Dispute